Assurity / OneKey Product Launch /
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Assurity is a wholly-owned subsidiary of the Infocomm Development Authority of Singapore ("IDA"). It was incorporated to operate the National Authentication Framework (NAF) and promises to build Singapore's trust in the security of e-transactions. In Dec 2011, it launched OneKey – the world’s first national second factor authentication device for all users of private and public sector online services.
Scorch was commissioned to support the product launch and activation campaign. We developed the product identity guide and all marketing and education collaterals. The visual and verbal communications for this seemingly sophisticated topic had to appeal to both financial institutions and Singaporean heart-landers of all age groups.
Product Logo Branding Icons OneKey Token Token Skins OneKey Launch Pop-Up Banners Programme Board Brochures DL Brand Identity Guide
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