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National Cancer Centre Singapore (NCCS) / Event Execution /

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Each year in October, Singapore will be “lit up” in pink to mark Breast Cancer Awareness Month. The finale for 2012's series of month long activities will be the “Let's Go Fly Kite!” event organised by the National Cancer Centre Singapore (NCCS).

Scorch was the event's Creative Partner to pull together all publicity materials. Together with Rosemary Chng & Associates and Singapore's favourite illustrator Joshua Chiang, we conceptualised the limited edition pink ribbon kite - a giant ribbon that transforms into a beautiful heart in the sky as a symbol of the liberation from fear and despair and the joy, happiness and hope that families give to breast cancer survivors.

Kite Design Creative Concept Colour Palette Main Illustrations Poster Design Registration Form EDM Tee Shirt Onsite Pictures

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