Jet Airways (India) / Event Execution, Brand Execution /
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Since its first flight in 1993, Jet Airways has come a long way to becoming the fastest growing airlines in the world, connecting 76 destinations and counting. They constantly come up with innovative tourism packages that appeal to a broad spectrum of international customers. The Jet Airways Fun Run Series took place in various remarkable landmarks across India, from the golden fort of Jaisalmer city to the magnificent Darjeeling railway along the Himalaya.
Scorch created a myriad of destination identities that represents India’s most beloved adventurous spots. We captured the essence of each historical venue and translated that into a symbolic visual and verbal language that appealed to the target audience worldwide. Jet Airways’ own colour palette was utilised to maintain brand consistency and ignite brand recall.
Jaisalmer Run Logo Design Conceptualisation Process Logo Sketch White-Reverse Logo Fun Run Itinerary Darjeeling Run Logo Design Conceptualisation Process Logo Sketch White-Reverse Logo e-Direct Mailer Product Brochure Wall Mural @ India Visa Centre Singapore
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