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Hofer Tan & Partners / Corporate Identity, Brand Execution /


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Already successful during the past 20 years as one of the most reputable executive search boutiques, Hofer Tan & Partners (formerly Taylor Hofer Partners) faced an exciting challenge as they made a strategic move to shift the Headquarters from Switzerland to Singapore to better cater to the emerging pan-Asia markets. This called for a rebranding exercise, in which Scorch was consulted for a solution that best reflected this organisational change.

“This is so us!” was the reaction from the management team when the new brand identity was presented. The new logo was adapted from the distinctive silhouette of a Traveler's Palm, a historical and cultural icon of orientation and reliability - the perfect embodiment of the firm’s style and values.



Logo Design White Reversed Logo Logo Inspiration Logo Grid Logo Exclusion Zone Logo Revamped and Extension Colour Palette
Typography Tagline and Imagery Style Name Card Design Website

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